Monica Vinader
Entering into the world of jewellery is a bit like discovering treasure and Monica Vinader was exactly that. My role covered content strategy and creation, social media strategy and copywriting. It was a fast-paced, busy time, but working with Monica and the wider team was such an inspiration. A world of colour, craft and incredible women. Below is an example of a campaign we worked on and some examples of emails – as ever, more is available upon request.
Monica Vinader x Caroline Issa collaboration
As far as collaborations go, this one felt like a natural fit from the beginning. Combining Monica’s eye for design with Caroline’s passion for colour – it had everyone excited. The pieces they designed together were all about championing gemstones in their raw and natural forms, but this was also a collaboration about friendship so the content needed to reflect this. My job was to figure out how.
It required a content plan all of its own which I developed alongside the marketing team to bring the collaboration to life with a multi-channel approach. From strategy and planning to writing blogs and snappy headlines, it was a project that was rich, varied and buzzing with energy.
